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Keeping That Funk Alive

Reports: Facebook buying Austin's Gowalla

UPDATE 7:40 p.m. Friday — a spokeperson for Gowalla who works for the PR agency Allison & Partners replied by email to an information request: “Thanks for reaching out, however, we do not comment on rumors or speculation.”

Earlier story: CNNMoney is reporting that Austin-based Gowalla, which provides a location-based social media service, primarily on mobile devices, is being acquired by Facebook.

According to the article, most of Gowalla’s staff will move to Palo Alto, Calif., to help Facebook bolster its Timeline feature.

In September, Gowalla moved away from its focus on location check-ins (and endless comparisons to Foursquare) to emphasize social guides and its partnerships with companies like Disney, where it provided location services at Disney parks.

More details will we posted as we get them. The company has not yet confirmed the reports and has not yet responded to inquiries from the Austin American-Statesman.

See original: Google Reports: Facebook buying Austin's Gowalla